Packaging – Beanies Coffee
Designer – Robot Food Packaging
Beanies coffee was designed in the UK by Robot Food packaging. The packaging layout is consistent amongst their coffee range, the hand drawn style of the coffee flavours give the product a more personal feel, the color enforcing the packages flavour. This also can be seen with their use of font, which is quite quirky and again, enforces that personal feel. The layout of the package is well thought out, the ground and instant coffee having little notes on them, for example the Irish Cream has a note on it saying “With all the luck”. The consistency of these products in regards to layout and design style does not differ.
What I did not like
If there was something I would change, it would be the Cinder flavour and the Vanilla Flavours packaging colour, as they look quite similar.
Conclusion
Overall Beanies coffee packaging looks great, it is eye catching and consistent amongst their products in regards to theme and style. The product stands out amongst others on the market, giving the own packaging its own style and theme, compared to the standard of packing for regular coffee.
Doug Keating 