Source: http://www.packagingoftheworld.com/2013/07/amor.html
Packaging – AMOR Organic Wine
Designer – Giovanni D’Andrea, France.
AMOR organic wine was designed in Beaujolais, France. The wines theme is Mexican, “Amor” translating to “Love”, the strong colour scheme and Sugar Skull enforce this theme too. The main focus on the labels design is from a distance a Mexican Sugar Skull, but up close is a couple enjoying a bottle of wine, using the negative space to create this, the bottles name “Amor” creating the teeth below this.
The Mexican theme is consistent with the boxes packaging as the wine bottle pattern repeating on the edges using negative space to establish a pattern. The idea of making the design have a glow-in-the-dark feature is creative and original too, once again fitting to the overall theme of the design.
Conclusion
Overall Amor Wines has a very orginal and creative label with packaging. Its simple and establishes its Mexican theme perfectly, if there was anything I would change about this it may be to add a few more patters around the sugar skull, this would highlight the main focus more and would fill up some of the whitespace surround the skull.
Doug Keating 